30. Maximising the business opportunity of generational diversity - Rebecca Robins and Patrick Dunne

'We live in the most Generationally Diverse Demographic' (Rebecca Robins).

Unfortunately, generational differences are often seen as a source of problems - sometimes misunderstood, and exaggerated by social media..

However, what would happen if we saw Generational Differences as Opportunities instead of Issues?

This is precisely the topic of the book 'Five Generations at Work: How We Win Together, For Good' by Rebeca Robins and Patrick Dunne.

In the 30th episode of the Leadership 2.0 podcast, I interview Rebeca Robins and Patrick Dunne about 'Maximising the business opportunity of generational diversity'

During our conversation, we discussed the following topics:

• Are generational differences real?
• Friction Points and Stereotypes
• Respect between Generations
• Turning Generational Labels into Generational Lenses
• Using Generational Lenses to gain a Competitive Advantage
• Are Family Companies ahead of Publicly Traded Companies?
• Generational Differences and Brand Relevance
• Ageism, Social Tension, and having 'an Africa Strategy'
• Do younger Generations want to Learn from older ones?
• Next Generation Boards versus Focus Groups
• Final Thoughts

► About Rebeca Robins

Rebecca Robins is a global advisor and expert in brands, leadership and cultures of excellence, also advising on inter-generational collaboration in the five generational workplace. Her work spans leading brands and organisations across the world, including: AstraZeneca, British Airways, Burberry, HUGO BOSS, LEGO, LVMH, Reuters, alongside Universities, founder and family businesses. Rebecca is the author of two industry-leading books on brands and culture, and also writes for numerous leading publications. A postgraduate of Cambridge University, Rebecca is ever at the intersection of education and industry as lecturer and programme advisor, and is a Board Trustee at The EY Foundation.

► About Patrick Dunne

Patrick Dunne is an experienced Chair with extensive experience of working with boards in Europe, Africa, Asia and North America. Currently Chair of board consultancy Boardelta and the charities the Royal Voluntary Service and ESSA- Education Sub Saharan Africa.
He gained this experience with Air Products and FTSE100 3i Group plc where he was Communications Director, a member of its Operating Committee and Chairman of its Operational Risk forum.
Patrick is author of the award-winning book “Boards” and co-author of "Five Generations at Work", a member of the Higgs Review and Visiting Professor at Cranfield University.
He also has extensive experience of developing social enterprises, most notably with Leap Confronting Conflict, the EY Foundation and Warwick in Africa.
Patrick was awarded an OBE in the Kings Honours list in 2023 for services to charity and philanthropy in Africa and the UK.

► 'The Book: Five Generations at Work - How We Win Together, For Good'

https://www.amazon.com/Five-Generations-Work-Together-Good/dp/139425220X

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