#30: How to Structure and Apply Cognitive Biases to Improve User Metrics with Angèle Lenglemetz (Product @ Cleo AI, ex-Wise)

Cognitive biases shape how users make decisions, but how do you apply them strategically in product, CRM, and growth—without relying on gimmicks? How do you choose and prioritise which biases can help your users?

In this episode of LTV Talks, I sit down with Angele Lenglemetz, Senior Product Manager at Cleo AI, to explore the right (and wrong) ways to use cognitive biases in your work. Angele shares how she evolved from using psychological tricks as quick wins to systematically integrating behavioral science into product strategy.

We cover:
✅ How to choose the right cognitive bias for the right problem✅ Why loss aversion, anchoring, and social proof work—and when they don’t✅ How Cleo applied biases in financial behavior change (and what backfired)✅ The 3B framework for systematically applying biases to product & CRM✅ When overusing biases hurts trust and long-term retention

Whether you’re a product manager, lifecycle marketer, or growth expert, this episode will give you a clearer, more structured approach to applying behavioral science in your daily work.