#30: Climbing Mt. Rainier Taught Me More About Private Equity Than Wall Street Did - Casey Minshew

Today on The Owner Seat, we go inside the dealmaking model that’s reshaping lower middle market M&A — with someone who’s mastered it.

Casey Minshew, Managing Partner at Equity Launchpad, has acquired legacy industrial businesses like H&M Plating and Mercer Controls — and rebuilt them with bolt-ons, culture transformations, and CapEx-forward growth.

He calls his blueprint the SWOT Team:

➡ Operators who know the business cold

➡ Investors who move fast and stay aligned

➡ Deal partners who create clarity instead of chaos

In this episode, we unpack:

• Why the independent sponsor model is exploding
• How to build trust with family offices without a fund
• The right way to structure layered capital stacks
• When culture beats financial engineering
• Real examples from industrial platforms scaling fast

If you’re a founder, owner, or operator who wants to grow without giving up control — this is required viewing.

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If you want cash clarity before your next deal,

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