3 Rapid Retail Questions with Julie Smolyansky, CEO of Lifeway Foods

Send a text

In the Retail Readiness Round, Julie breaks down:

• What founders must stop doing when trying to scale in retail
• Why growing too fast can actually kill your brand on shelf
• The importance of repeat purchase, local velocity, and data
• What every founder should do before walking into a buyer meeting
• The mindset required to build a brand that lasts decades — not seasons

If you’re a product-based founder trying to get into retail stores, stay on shelf, and build a brand with real staying power, this episode delivers honest advice you won’t hear in a pitch deck.

🎧 Listen now and take notes this is retail strategy from someone who’s lived it.

Listen to the full episode released on 2.9.26

Support the show

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨

https://www.buzzsprout.com/2411532/support

Contact us via email: [e-mail]

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [e-mail]

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book