3: How your audience insights can give your ads a competitive edge

Today’s tech-driven marketing landscape means brands and advertisers have a plethora of data at their fingertips. But how can they ensure they are making the most of this insight?

In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.

Joining us to give us their unique perspective are Thom Arkestaal, director, advertising insights, Microsoft Advertising and Xanthe Pickford-Avery, head of search, The7Stars.

We'll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.

Join us for another insightful episode of Marketing Beat's Marketing Bites.