#297: How South Beach Bubbles Became a 2-Time TOTY Finalist with Ron Weizman
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#297: How South Beach Bubbles Became a 2-Time TOTY Finalist with Ron Weizman
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They sold out before summer, got emails from retailers and industry outsiders, and scored a back-to-back TOTY nomination… so how did they do it?
In this episode of Making It in the Toy Industry, I talk with Ron Weizman of South Beach Bubbles about the strategy behind their hit product, the Galactic Color Bubble Machine. We cover what it takes to stand out in a saturated market, how packaging and demos drove retail success, and why award wins matter more than you think.
Listen in and see why this toy is taking over the bubble aisle and… don’t forget to vote for it in the Outdoor Toy of the Year category!
Voting is open to Toy Association members and media. Not registered? Reach out to info@toyassociation.org for access.
Listen for these Important Moments:
- [00:01:30] – Learn how to pitch your toy in 30 seconds or less, as Ron shares the quick-hit sell for a product that became a TOTY nominee two years in a row.
- [00:03:10] – Thinking of adding tech to your toy? This breakdown of how the Galactic Bubble Machine works will spark ideas for simple, affordable "wow" moments.
- [00:06:03] – Discover how to make your product stand out in a crowded category Ron explains the strategy behind going beyond a standard bubble machine.
- [00:11:04] – Get inspired by the R&D story behind Poppin Colorz, and learn how chemistry, persistence, and a little creative obsession turned into a category-disrupting toy.
- [00:21:08] – Hear how one toy’s demo power translated into real retail impact including sidewalk traffic, trade show buzz, and in-store conversion.
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About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt