29: Marketing With Purpose: Crafting Stories That Connect

In this episode of Second Cup Sessions, we sit down with marketing strategist Mary Czarnecki to unpack how small business owners can use stories with intention—not just for entertainment, but to build trust, relevance, and connection with their customers. Mary is a speaker and marketing strategist who helps founders and leaders communicate with clarity and confidence. For over 25 years, she's worked with Fortune 500 companies and growth-stage brands on strategy, storytelling, and messaging. Today, she brings that expertise to entrepreneurs and leaders through courses, workshops, and consulting, so their story isn't just heard, it drives results.

Together, we talk about the pitfalls of "panic posting," the difference between content that simply fills space versus stories that actually move your business forward, and how to create a "story bank" so you're ready even on the busiest days.

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Find Mary Czarnecki:

LinkedIn: https://www.linkedin.com/in/mczarnecki/ Instagram: https://instagram.com/maryczarnecki_ Website: https://www.maryczarneckispeaks.com/ Sticky Note Marketing Podcast: https://maryczar.com/podcast Storytelling Online Workshop: https://maryczar.com/story