281. How to Create Content that Converts

Ever freeze up when it’s time to hit record or write a post, thinking, “What do I even say?” You’re not alone. This week, we’re breaking down a simple content creation framework to help you move past the blank page and start sharing messages that actually convert. We believe the secret to content that gets results is getting specific—speaking directly to the real people you want to reach, and guiding them from hesitation to clarity in just a few steps.

We’re sharing our “Six Ps” approach—Perspective, Problem, Pain, Possibility, Plan, and Pleasure—so you can quickly map out any video, email, or social post, even if you’ve never had formal training. We’ll show you how to tap into your audience’s real-life concerns, build connection, and make it easy for them to take that next step. If you’re ready to create content that moves people to action, this episode is your starting point.

Resources:

• Read The Millionaire Real Estate Investor

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan
• Kymber Lovett-Menkiti: @kymbermenkiti
• Tiffany Fykes: @tiffanyfykes

Produced by NOVA

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This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.