28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk
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28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies with OM Strategic Forecasting's Oksana Matviichuk
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In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry.
She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth.
Learn more about Oksana's work HERE.
Connect with Oksana on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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