
274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)
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In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique.
Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.”
If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!
On today’s episode, we talk about:
- How Charis was first called to side hustling and entrepreneurship after she kept getting laid off
- How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy
- How being a Mom of 4-year old twin boys kicked her hustle into overdrive
- Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year
- Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers
Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube
This episode is brought to you by:
Spectrum Reach
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Links mentioned in this episode
- Side Hustle Pro Newsletter
- Sassy Jones
- Traffic Sales & Profit
- Dare To Lead by Brené Brown
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Guest Social Media InfoSide Hustle Pro – @sidehustlepro
Sassy Jones - @shopsassyjones
Charis N Jones - @charisnjones
Side Hustle Pro – @sidehustlepro
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