#273 - Digging Her Heels Into The Sand | Kadee Coffman

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rodeo Salinas and Miss Rodeo California. When her goal of becoming Miss Rodeo America didn’t unfold the way she expected, it pushed her to rethink her path—leading her to pursue broadcast journalism and eventually a career in Western sports media.

What followed was a career built on what Kadee calls being “pleasantly persistent.” From landing her first opportunities with Superior Livestock Auction to stepping onto some of the biggest stages in rodeo broadcasting, she shares the lessons she learned along the way and the mentors—like Pam Minnick—who helped shape her approach to storytelling.

Kadee also reflects on memorable moments covering the National Finals Rodeo, the fast pace of live television, and the responsibility of telling the athletes’ stories in the moments that matter most.

Beyond the camera, Kadee has also built an impressive career in business development in the construction industry while balancing life as a wife and mother—proving that passion, preparation, and persistence can open doors in more than one arena.

This episode is full of insight, humor, and real-life lessons—including a memorable ranch story about a miniature donkey named Fiesta.

🎧 Tune in to hear how Kadee Coffman continues to dig her heels into the sand and pursue every opportunity that comes her way.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.

In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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