#272 - Three Decades of Changing the Industry | Billie Bray
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#272 - Three Decades of Changing the Industry | Billie Bray
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In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership.
From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we know it. She shares what it was like owning and building the USTRC for 20 years, investing in the classification system that leveled the playing field, and helping grow team roping into the largest economic force in Western sports — now paying out over $100 million annually.
But this episode isn’t just about numbers.
It’s about family.
It’s about raising two high-level rodeo athletes.
It’s about watching your son win an all-around title at the Fort Worth Stock Show & Rodeo — the same arena where you once competed — and hearing him say he wants to be just like his mom.
Because at the heart of it all, rodeo is still about values, family, and the culture we’re fighting to preserve.
🎧 Listen now on all podcast platforms and watch via RodeoLive / The Cowboy Channel.
You’re officially In The LOOP.
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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.
In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.
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