271 | 36 Touches to 36 Deals: The Proven Referral System Agents Overlook

If 2025 felt slow, inconsistent, or frustrating… the 36 Touch Framework will rebuild your real estate business with steady referrals and meaningful client relationships.

In this episode of The Faithful Agent Podcast, Garrett Maroon breaks down why consistency—not charisma—is the true foundation of a thriving referral-based real estate business. He shares how follow-up becomes ministry, how your daily actions reflect Christ in your work, and why the 36 Touch System remains one of the most effective frameworks for sustainable lead generation, deeper client relationships, and long-term success.

Garrett shows agents how to simplify their marketing strategies, focus on meaningful personal touches, and create a rhythm that builds trust, fuels referrals, and protects against burnout. Whether you need a reset or want to elevate your current systems, this episode gives you the tools to build a business rooted in purpose, consistency, and genuine connection.

Cut the Chaos, Keep the Closings: 2026 Lead Gen Workshop - https://www.garrettmaroon.com/plan

Takeaways

• Consistency is the key to success in real estate—far more important than talent or charisma.
• Follow-up is ministry: caring for people consistently reflects Christ in your business.
• The 36 Touch System creates a sustainable rhythm for client relationships and referral generation.
• Not all touches are equal—personal touches deepen trust more than generic marketing blasts.
• Effective follow-up isn’t about cost; it’s about connection, authenticity, and presence.
• Simplifying your lead generation strategies leads to better execution and less burnout.
• Client events build shared experiences that strengthen long-term relationships.
• Faithfulness in small, repeated actions leads to big results in referral business.

Chapters

00:00 — Introduction & Humor
00:58 — Why Consistency Matters More Than Charisma in Real Estate
03:19 — The Missing Ingredient in Most Agents’ Lead Generation
06:06 — Reframing Follow-Up as Ministry
10:38 — What Touches Actually Build Client Relationships
11:07 — Simplifying the 36 Touch System for Real-Life Agents
15:43 — Creating a Yearly Plan for Consistent Marketing Strategies
29:45 — Final Thoughts & Call to Action

Cut the Chaos, Keep the Closings: 2026 Lead Gen Workshop - https://www.garrettmaroon.com/plan

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Resources & Opportunities:

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendly.com/garrettmaroon/210collective

📖 Download The Faithful Agent E-Book: ➡️ Grab it HERE

📩 Join the Movement:
➡️ Order Garrett's Book - The Balanced Breakthrough - HERE