#270 - The 5-Day Window (And Why It Matters)

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on something that's going to change how you think about funnels forever.

I just spent the last six months in deep testing mode—running every possible combination, split-testing ad creative, analyzing conversion data across thousands of funnel visitors.

And here's what I discovered: buyer behavior has fundamentally changed.

Most sales now happen within the first 1-5 days. Not weeks. Days.

If someone doesn't buy from you in that initial window, the chances they'll buy later drop dramatically.

Which means if you're still running old-school "long nurture" funnels, you're leaving money on the table.

In this episode, I'm sharing the real data, including a hot seat call with a client whose funnel is converting at 9% (more than 4X the industry benchmark) with an average purchase time of less than 24 hours.

I'll walk you through why this is happening, what it means for your funnel strategy, and exactly what needs to change if you want your funnels to actually work in today's market.

This is the shift that separates funnels that flop from funnels that scale.

Let's dive in!

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