270 - Stop Losing Sales: The 7 Principles of Persuasion Every Contractor Should Know with Tara Landes

Discover how to ethically influence clients and team members using Robert Cialdini's seven principles of persuasion. Guest Tara Landes, a certified Cialdini trainer and business systems expert, breaks down these powerful psychological triggers that can transform your sales process, pricing strategy, and company culture. Learn how small, strategic changes in your communication can lead to significant improvements in customer acquisition and team engagement.What You’ll LearnThe seven principles of persuasion and how they apply to your contracting businessHow to ethically influence clients without manipulationPractical ways to raise prices without losing customersStrategies to retain valuable employees who might otherwise leaveSimple techniques to differentiate yourself from competitorsTime Stamps01:14 - Episode Intro01:42 - Guest Intro03:13 - The Basics of Influence and Persuasion06:21 - Ethical Persuasion Defined07:08 - Principle 1: Reciprocity11:31 - Principle 2: Liking13:53 - Principle 3: Unity17:24 - Principle 4: Social Proof20:05 - Principle 5: Authority21:53 - Principle 6: Consistency28:15 - Principle 7: Scarcity30:50 - Applying Scarcity in Sales33:32 - Core Motives in Persuasion35:44 - Implementing Foundational Systems with Bellrock39:53 - Addressing Toxic A-Players41:54 - Retaining Sales Talent45:16 - Raising Prices and Customer Retention48:42 - The Power of Personalized Gifts52:43 - Engaging with Bell Rock Consulting54:39 - Conclusion and Final ThoughtsSnippets from the EpisodeIf you're trying to get someone to do something that isn't in their best interest, I'd call that manipulation. If it's good for you and it's good for me, then it's ethical persuasion.— Tara LandesInstead of asking for people's opinions or feedback, ask them for advice. When you ask for an opinion, you're creating a critic. When you ask for advice, you're co-creating, and you're both wanting to win.— Tara LandesKey TakeawaysThe relationship principlesThe uncertainty principlesThe motivational principlesMaking gifts personal and meaningfulCreating paths to ownership for employee retentionActivating scarcity by showing what customers stand to loseUsing authority in customer introductionsResourcesInfluence by Robert CialdiniPre-Suasion by Robert CialdiniThinking, Fast and Slow by Daniel KahnemanThe Essential Guide to One-On-One Meetings24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Tara LandesWebsite: bellrock.caTara on LinkedInMore from Martin Holland⁠⁠⁠⁠⁠⁠⁠theprofitproblem.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠annealbc.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from The Cash Flow ContractorSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X(formerly Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Cashflow ContractorConnect With UsReady to apply these principles in your contracting business? Visit cashflowcontractor.com to learn more about our coaching programs and resources. Don't forget to subscribe, leave a review, and share this episode with fellow contractors who want to improve their sales process and team management.