#27 Unboxing Nostalgia: collectibles, toys and capitalist dreams

Mystery boxes, collectible plushies, $100 keychains and the infamous labubus have taken internet by a storm and counterintuitively, the target consumer isn’t children - it’s adults.

In an age where life-changing milestones such as buying a property have become unattainable to an average 20-something, we turn to more accessible “luxuries” to signify our material status and give us (if only a very brief) sense of accomplishment.

In this episode we explore how toys have fallen into this category of small luxuries and explore how this phenomenon reflects the current economic state and public sentiment towards wealth and material possessions.

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