27 - Ultimate Guide to Content Marketing

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for your audience to buy, so it's important to cater your social content messaging towards where they are in their customer journey.