27: Profit is a Habit: Pay Yourself First, Not Last

Are you hustling to book more clients but still wondering where all your money goes? In this episode, we’re debunking the “more bookings = more money” myth and talking about why profit isn’t just a number — it’s a habit.

If you’ve ever looked at your calendar and thought “Wow, I’m fully booked”... and then looked at your bank account and wondered, “Wait, where did it all go?” — this one’s for you.

We dive into why the old formula for profit doesn’t work for creative entrepreneurs and why you need to pay yourself a profit first if you want to grow a highly profitable, sustainable business.

Episode Highlights:

• Why being fully booked doesn’t always mean more profit
• The outdated profit formula and how it’s failing photographers
• How paying yourself a profit first flips the script on financial stress
• Why profit is a habit, not a number
• What it really takes to build wealth and keep more of what you earn
• The pricing mistake most photographers make (and how to fix it)
• Why starting small with profit habits now is the key to long-term growth

Free Resource
The 5 Bank Accounts Every Photographer Needs in their Business

Connect with Me

Instagram: @zeldagreen

Website: www.zeldagreen.com

I’d love to hear your thoughts, so please leave a review or share this episode with a friend who’d find it helpful! I’ll be taking a few weeks off from the podcast to complete my online pricing and profit program for photographers, so stay tuned and remember, every step you take towards mastering your finances, no matter how small, is a step in the right direction.