27. Gender marketing

Gender marketing sounds simple — until you look at how people actually make decisions.

In this episode, we explore where gender-based strategies still make sense, where they become risky, and why rigid divisions often miss how buying decisions really happen. We talk about emotions, functionality, multiple decision-makers, and the thin line between insight and stereotype. If you’ve ever wondered whether gender targeting helps your brand or quietly limits it, this conversation is for you.

Let us know what you think — especially if you’ve wrestled with this in your own campaigns.