27: Brand Authenticity: The Rise of Deinfluencing and False Advertising
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27: Brand Authenticity: The Rise of Deinfluencing and False Advertising
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Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features tips and best practices about how to select the right promotional imagery and stock photography for your brand — without falling into the trap of false advertising or misleading content.
COMMUNICATIONS BUZZWORDS:
Hamish: superannuated (adj.)
April: magniloquent (adj.)
NEWS:
Read more about Deinfluencing here:
https://www.forbes.com/sites/markfaithfull/2023/02/03/could-the-tiktok-deinfluencing-backlash-topple-influencer-culture/?sh=167775775853
CAMPAIGN ESSENTIALS:
Here’s how to choose the right imagery for your brand.
Read more about the ethical use of digital imagery here:
https://www.prnewsonline.com/reader-response-ethical-guidelines-cover-use-of-imagery/
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Sound effects obtained from https://www.zapsplat.com.