266. Mark Notarainni: Executive Vice President and General Manager of Intuit’s Consumer Group reveals how prioritization, adaptability, and AI-fueled technology is powering the brand’s efforts to improve consumer money decisions & financial journeys

This week, Jason is joined by Executive Vice President and General Manager at Intuit’s Consumer Group, Mark Notarainni! Mark is the General Manager of Intuit’s Consumer Platform - made up of TurboTax and Credit Karma and previously served as Intuit’s Chief Customer Success Officer, where he led the curation of Intuit’s expert network. Mark’s story is a powerful example of long-term career growth and leadership evolution from his early days managing teams and customer experience to now overseeing global strategy at one of the world's leading financial technology companies. His career is built on a people-first leadership, what it takes to thrive inside a major organization, and the lessons he’s learned about mentorship, career resilience, and defining success. Mark opens up about his very first job at Baskin Robbins in high school and how those early lessons stuck with him throughout his career. He reflects on the pivotal decision that reshaped his professional path, the power of intellectual curiosity, and how he learned to stop being intimidated by others—remembering that everyone is “just people.” Mark walks through what a typical day looks like for him at Intuit, why staying close to the technology is essential, and how generative AI is transforming the way Intuit’s Consumer Platform serves customers with speed, personalization, and scale. He touches on what causes him anxiety, the strict prioritization system he uses to manage his time, and why taxes represent the largest paycheck moment for many Americans. Mark also breaks down how Intuit’s suite of companies helps consumers make smarter decisions around debt, tax returns, and the blend of human expertise and AI. He shares how customer-centricity guides every product improvement, where he recommends people begin their financial journey, and wraps with rapid-fire personal finance questions.

Mark reveals all this and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Mark Notarainni + Intuit- including CreditKarma.com and TurboTax.com , both of which are ready to help you make smart money moves ahead of tax season.

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