#265 - The $997 Course Is Dead (Here's What's Replacing It)

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.

The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.

I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)

Trust me, this is a total game-changer!

And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.

Let's jump in and talk about what's next for your business!

CHAPTERS:

• 00:00:13 Why the DIY Course Model Is Struggling
• 00:00:37 What I'm Seeing Across the Industry
• 00:02:21 Who's Getting Hit the Hardest Right Now
• 00:04:09 The AI Factor: What's Really Changed
• 00:04:41 The Two Big Shifts You Need to Make
• 00:06:37 Why High-Touch Group Programs Are the Future
• 00:08:20 What This New Model Looks Like in Practice
• 00:09:43 How to Future-Proof Your Course Business