26. Breakaway Roper, Jordan Jo: [It's NFR Week!] "I Feel Very Versatile and I Think A Lot of Rodeo People Feel the Same As Well"

Whether she's putting on cowboy boots to rope, or high heels walking into a boardroom - get yourself a girl that can do BOTH. And that's exactly who Jordan Jo is, and her story will completely shift how you think about Western culture, faith, and chasing your dreams.

Jordan Jo Hollabaugh is a professional breakaway roper, podcast host of "In the Loop with Jordan Jo," and Cowboy Channel broadcaster. She's won multiple championships including the National Finals Breakaway Roping aggregate title, and recently launched Cowgirl Armor—a faith-based community for women navigating life's challenges with courage and authenticity.

From recording her first podcast episode by passing her phone back and forth with a friend in a pickup truck to becoming a National Finals Rodeo champion and Cowboy Channel broadcaster, Jordan Jo's path proves that sometimes the best way forward is simply to start where you are with what you have.

In this conversation, we explore the high-stakes world of professional rodeo where split-second decisions can mean the difference between $25,000 and $1 million. You'll discover why rodeo athletes are some of the most mentally tough competitors on earth, and how faith becomes the foundation when everything is on the line. As well as:

• An insider's guide to professional rodeo structure, events, and culture
• Hear about the moment Jordan Jo almost won $1 million and how that "failure" became fuel for her faith and future success.
• Why vulnerability and community matter in competitive environments
• Understand the mindset strategies needed when 17,000 people are watching your every move in a 2-second competition.

Whether you're curious about Western culture, looking for inspiration to start something new, or wanting to understand how faith and competition intersect, this conversation offers a rare glimpse into a world where courage, community, and calling come together in the most beautiful way.

Listen to In the Loop Here: https://www.instagram.com/inthelooppodcast.jordanjo/

Follow Jordan here: https://www.instagram.com/jordanjo.hollabaugh/

Follow Elizabeth here: https://www.instagram.com/elizabethevans.co/?hl=en