🇪🇺 #259 - HelloFresh : Building and scaling a Product Analytics culture

Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn.

We cover :

🔥 #1 - How to define the metrics (North Star, KPI Tree…)

🔥 #2 - How to manage product performance with data on a weekly basis

🔥 #3 - How to implement the right collaboration between Product & Data

🔥 His 2 main challenges and his views on GenAI for Product Analytics

📚 RESOURCES

- Florian’s LinkedIn profile

- His book The Power of Analytics

- Matt Watkinson's book The Grid

🎬 CHAPTERS

00:00 What is HelloFresh?

01:32 Florian’s journey from Data Analyst to Director of Product

03:16 The context at HelloFresh when he became Director of Product

05:49 #1 - How to define the metrics (North Star, KPI Tree…)

08:30 #2 - How to manage product performance with data on a weekly basis

12:17 #3 - How to implement the right collaboration between Product & Data

15:38 His main challenges

18:53 The tech stack he recommends

21:04 The impact of GenAI on Product Analytics

25:48 Florian’s favorite resources

28:14 His best advice

🤩 OTHER EPISODES YOU SHOULD LOVE

#5 - N26: Building and scaling the Data team for Marketing

#4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence

#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused

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