254: The Foundation Most Authors Skip

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Most authors don't have a marketing problem — they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing, Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it:

"I help ___ go from ___ to ___ so they can ___."

This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has been missing.