252 How to Start a Podcast for Your Business in 2026 Without Wasting Time or Money

If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort.

Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip.

In this episode, I break down what actually needs to be clear before you ever name your show, plan an episode, or buy a microphone. We're talking about intention, audience clarity, show structure, performance, production, and marketing, and how all of it needs to work together if your podcast is meant to support your business.

I walk you through:

1. Why a podcast without a defined role in your business almost always stalls

2. How trying to speak to "everyone" quietly kills momentum

3. What creative structure really means for a business podcast

4. Why sound quality and performance still matter more than people want to admit

5. How consistency and production systems keep podcasts alive long term

6. Why publishing and marketing come after strategy, not before

If you're thinking about starting a podcast for your business, or you're early in the process and want to make sure you're not getting it wrong, this episode will help you see the full picture before you move forward.

If you want personal guidance on whether podcasting is the right move for your business and how to do it properly, you can book a free, personal podcast coaching call with me here:

https://podcastperformancecoach.com

This episode follows the exact work we do inside our Concept to Casting Podcast Launch Program, and a free coaching call with me will help you decide your next best step.

RESOURCES/LINKS

This is why understanding your why is so critical. I talked about this in more depth in Episode 61, and it's the first place I start with every client.

Related Podcasts:

https://podcastperformancecoach.com/212-how-to-sound-like-a-podcast-pro-5-tips-to-improve-your-podcaster-voice/

https://podcastperformancecoach.com/157-want-a-better-sounding-podcast-do-this-with-your-mic/

https://podcastperformancecoach.com/058-help-i-hate-the-sound-of-my-voice/

https://podcastperformancecoach.com/251-boost-podcast-authority-fix-your-mic-technique/

https://podcastperformancecoach.com/236-bad-audio-killing-podcast-authority-fix/

https://podcastperformancecoach.com/224-podcast-coach-top-3-podcast-microphone-review-every-budget/

https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/