Episode 250

FACULTY: Ryan Bakke, CPA

CLASS: #Shoperations

In this episode, Ryan Bakke, CPA discusses his incredible journey of building a $3 million accounting firm by the age of 26. Ryan shares insights on the importance of a good hook in marketing, strategies for running a successful firm, and leveraging social proof through platforms like Facebook. He also delves into his motivations for leaving Deloitte, the value of mentorship, and his future goals for rapid growth and acquisition within the accounting profession. Ryan's story is a testament to how far standing on the shoulders of giants can get you.

📣 Shout Outs:  Dominic Piscopo, Big 4 Transparency, Brandon Hall, Deloitte, Tax Strategy 365, Bilal Mehanna, Becker, Bill Faith, Billy Mays, Driven, Logan Graf, Jason Staats

📚 Books Referenced 📚

“How to Win Friends and Influence People” by Dale Carnegie

“48 Laws of Power” by Robert Greene

Chapters:

00:00 Teaser

00:17 Introduction

01:17 Early Influences and Career Choices

03:30 Journey Through Deloitte

08:55 Building a Community and Brand

15:20 The Importance of Email Marketing

22:29 Attention as the New Oil

26:24 Building a Community Funnel

26:41 The Power of a Hook

27:28 Real-Life Hook Examples

29:01 The Importance of Community

32:37 Understanding Customer Motivation

38:08 Avoiding Feature Vomiting

48:14 Acquisitions and Future Goals

50:21 Parting Wisdom for Success

🔗 Connect With Us On LinkedIn! 🔗

Ryan Bakke, CPA

📎 https://www.linkedin.com/in/ryanbakkecpa/

Tax Strategy 365

📎 https://www.linkedin.com/company/tax-strategy-365/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Taxes, Sales, Marketing