25: The Reciprocity Effect: How Giving First Leads to More Revenue

What if generosity could be a profitable business strategy? In this episode, we’re tapping into the energetic and psychological side of money—the Law of Reciprocity—and how it can radically transform your photography business. From building loyalty and trust to increasing your sales (without ever feeling pushy), this principle is both spiritual and science-backed.

Whether you’re just starting out or scaling up, this episode will show you exactly how giving first can create lasting connections, boost your reputation, and grow your revenue.

In this episode, you’ll learn:

• What the Law of Reciprocity is and how it works in business
• Why giving first builds trust, loyalty, and referrals
• Real-world examples of how to apply this law in your photography business
• How to sell without feeling salesy by showing up in service
• Why people don’t just pay for services—they pay for certainty
• Smart, strategic ways to offer value without burning out
  

Links & Resources:

• Grab my free guide 7 Hidden Profit Leaks (and How to Plug Them)
• Want a step-by-step roadmap to manage your business finances and increase profitability? Check out the Profit Planner

Connect with Me:

Instagram: @zeldagreen

Website: www.zeldagreen.com

I’d love to hear your thoughts, so please leave a review or share this episode with a friend who’d find it helpful! New episodes drop every Thursday, so be sure to tune in next week for more insights and inspiration. Remember, every step you take towards mastering your finances, no matter how small, is a step in the right direction.