25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out with Society22's Danielle Sabrina

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation.

She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future.

Learn more about Danielle's work HERE.

Connect with Danielle on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.