#25 Charlie Schaefer: Why I Left Ralph Lauren to Build Greyson

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What does it take to walk away from Ralph Lauren and build a brand from scratch?

Charlie Schaefer, founder of Greyson Clothiers, joins In The Harbor to share the story behind one of the fastest-growing names in golf and lifestyle apparel.

From redefining golf style to building a brand worn by players like Justin Thomas and Jon Rahm, Charlie breaks down how Greyson carved out a unique space at the intersection of performance and luxury.

We dive into:

• Why traditional golf apparel missed the mark
• How Greyson built a premium brand from day one
• The importance of identity, storytelling, and community
• The role of athletes, partnerships, and positioning
• Where golf—and golf culture—is heading next

If you're interested in brand building, entrepreneurship, or the business behind modern lifestyle trends, this is one you won’t want to miss.

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