247. The Secret to an Overflowing Consulting Pipeline with Kim Andrews

If you think your consulting pipeline only grows with more time, more effort, or a perfectly refined niche, this episode will show you a different path.

Kim Andrews, a leadership consultant and executive coach for nonprofit CEOs, joins Melisa to share exactly how she built a thriving, in-demand consulting business.

She breaks down the simple systems she uses to generate steady, high-quality leads while running a busy life as a parent and business owner.

You’ll hear how Kim went from accidental consultant to trusted expert in her niche, and how she created consistent demand through targeted outreach, relationship-building, speaking opportunities, and her new podcast.

She also walks through the mindset shifts that made all of this feel doable, sustainable, and repeatable.

This conversation gives you a front-row seat to what a healthy consulting pipeline actually looks like and how to build one without overcomplicating the process.

What you will learn in this episode:
[12:45] How to get traction in a niche without overanalyzing or getting stuck in indecision
[15:14] The lead generation strategy that opened the door to dozens of conversations with ideal clients
[18:45] Why specificity in your outreach increases referrals and decision-maker conversations
[21:04] How Kim uses speaking engagements and webinars to build visibility with aligned partners
[30:00] The real way to manage lead generation with limited time (especially as a parent and business owner)
[35:10] How Kim’s podcast supports business development and what’s made it a sustainable tool
[40:22] The mindset shift that turned lead gen into a repeatable habit

Tune in to Episode 247 for practical, real-world strategies that help you create predictable demand in your consulting business without guesswork or unnecessary complexity.

Mentioned Resources

1. Companion Resource: https://assessments.melisaliberman.com/lead-gen
2. Full Show Notes: https://shownotes.melisaliberman.com/episode-247
3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
4. Related Podcast Episode: ️Episode 211 - How to Use a Podcast to Land Consulting Clients, https://shownotes.melisaliberman.com/episode-211/#more-2659
5. Mentioned in this Episode:
   1. Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/
   2. Connect with Kim:
      1. Kim Andrews | LinkedIn
      2. Kim Andrews Coaching
   3. Listen to Kim’s Podcast: Lead Through It with Kim and Jada - Podcast

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.