247 From Products to Transformations in the New Economic Era (feat. Principal Ron Baker)
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247 From Products to Transformations in the New Economic Era (feat. Principal Ron Baker)
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De:
Episode 247
FACULTY: Principal Ron Baker
CLASS: #TheGuide
In this episode, Scott is in the office again with Accounting High Principal Ron Baker to discuss the future of accounting and the shift towards the transformation economy. Ron outlines the evolution of economic eras and how firms can position themselves to offer superior value by focusing on transformations rather than just services. They also touch on examples from various industries, and discuss the potential of subscription models.
📣 Shout Outs: Nikole MacKenzie, James Ashford, Ben Stein, Joe Pine, James Gilmore, Scaling New Heights, Betty Crocker, Duncan Hines, Bench, Angus Barn, Ruth’s Chris Steakhouse, Chuck E Cheese, Nike, Mayo Clinic, Profit First, GoProposal, Intuit, Apple, Disney
📚 Books Referenced 📚
“The Experience Economy” by Joe Pine and James Gilmore
“ Trends in the Transformation Economy” by Christophe Jacque
Chapters:
00:00 Teaser
02:54 The Evolution of Economic Eras
05:46 The Experience Economy
06:44 The Transformation Economy
09:29 Decommoditizing Services
15:27 Real-World Examples of Transformation
22:26 Fender Play: A Case Study
25:05 The Future of Professional Services
35:22 The Future of Accounting Firms
36:37 Creating Transformative Experiences
39:49 Specializing in Transformations
42:23 Challenges and Opportunities in the Profession
43:50 The Subscription Model and Transformations
49:28 The Future of Healthcare and Parallels to Accounting
01:06:33 Burnout vs. Moral Injury in the Profession
01:07:52 Conclusion and Final Thoughts
🔗 Connect With Us On Linkedin! 🔗
Ron Baker
📎 https://www.linkedin.com/in/ronbaker1/
Scotty OKR Scarano
📎 https://www.linkedin.com/in/scottscarano/
Accounting High
📎 https://www.linkedin.com/company/accounting-high/
📎 https://www.accountinghigh.com/
Tags: Accounting High, Accounting, Podcast, Coaching, Accounting Tips, How To Run An Accounting Practice, Accounting Industry, Accounting Practice, Transformation Economy, Service Offerings, Future of Accounting, Economics, Experience Economy, Transformation Economy