246. Will Loftis: Creativity as an Act of Service

This is Will Loftis on creativity as an act of service, finding your personal "in," and the Adele approach to sustainable artistry!

In this episode, visionary choreographer and creative director Will Loftis—fresh off his Hollywood Music Video Award nomination for Ariana Grande's "Yes, And?" and his work on the iconic Wicked films—shares wisdom from the biggest stages in entertainment. Will, whose movement has brought life to everything from Met Gala performances to major film musicals, explores:

• The personal "in" philosophy—how working with director John Chu on Wicked taught him that every project demands finding your authentic connection point, why saying no becomes easier when you can't find that spark, and the difference between taking work because you can versus taking work because you must

• The Adele model of artistry—embracing cycles of intense creative output followed by intentional retreat, why "you can miss me" creates space for deeper work, and how thinking about desired lifestyle rather than just career goals shapes better creative decisions

• Creativity as pure service—his revelation that at its truest form, creative work channels something bigger than individual ego, how this perspective removes the pressure of ownership over outcomes, and why remembering "it's never really your thing" liberates artists from perfectionist paralysis

Will Loftis represents the intersection of commercial success and artistic integrity in today's entertainment landscape. Whether you're navigating creative career choices, seeking sustainable approaches to high-pressure industries, or exploring the spiritual dimensions of artistic collaboration, this conversation offers profound insights into building a meaningful creative life while working at the highest levels.

Watch the full episode here.

Show Notes:

Connect with Will on IG

Listen to Mandy’s episode

Listen to Jillian’s episode

Listen to Tyce’s episode

Listen to Comfort’s episode

Listen to the In The Heights episode

Listen to Marty’s episode

Listen to the Seaweed Sisters episode

Watch "Rather Important" by The Seaweed Sisters

Watch “Yes, And”

Watch “Cold Hearted Snake”