243: Ask Sarah: How Do I Grow on Social Media With No Budget?

In this week’s Ask Sarah episode of The Launch Your Box Podcast, I’m answering a question I hear all the time from subscription box owners who are doing the work - posting consistently, showing up - but still feel like no one’s seeing it. Staci asked: “How else can I get followers on Facebook and Instagram? I’m currently posting on my Facebook page but haven’t done any ads yet because of my budget. What else can I do to get followers for free?” If you’re growing on a tight budget (or no budget at all), this episode is for you. First, Let’s Normalize Where You Are I want you to know this upfront: if you’re showing up and posting but growth feels slow, you’re not doing anything wrong. Organic growth is slower, but it’s absolutely possible. And you are not alone in this stage. Why the Right Followers Matter More Than More Followers Before we talk tactics, I ground this conversation in something important:It’s not about big numbers. It’s about aligned followers. Those people who could actually become subscribers or customers. A small, engaged audience will always outperform a large, disconnected one. 5 Organic Ways to Grow (No Ads Required) 1. Start Conversations in Your ContentInstead of just showcasing your box, invite people to engage. Polls, this-or-that questions, and simple prompts work incredibly well. Example: “Would you rather get Product A or Product B in your next box?” Engagement helps your content get seen. And it’s free. 2. Show Up in Facebook Groups (Strategically)Join 2–3 groups where your ideal customer already hangs out. Don’t sell. Be helpful. When people see your value in comments, they naturally click through to learn more about you. 3. Share on Your Personal Profile (Gently)Your personal network already knows and trusts you so let them in on what you’re building. Share behind-the-scenes moments, your why, or sneak peeks, not just polished product posts. 4. Collaborate with Other Creators or Small BusinessesCollaboration is one of the fastest free growth strategies out there. Joint giveaways, co-hosted Lives, or simple cross-promotions introduce you to the right audience without spending a dollar. 5. Use Reels and Live Video (Keep It Simple)Both Facebook and Instagram prioritize video, especially Live video. Go LIVE while packing boxes, sharing a theme, or answering FAQs. It doesn’t have to be fancy. Bonus: you can repurpose Lives into reels, clips, and stories for extra mileage. You don’t need a huge audience to win. You need trust, consistency, and connection with the right people. Organic growth takes time, but when you stay visible and intentional, you’re building a foundation that lasts. Join me for this Ask Sarah episode where I break down exactly how to grow your audience organically, even with a limited budget and how to focus on growth that actually supports your business. Where to find Staci: Meditation Money Mindset on Facebook Meditation Money Mindset on Instagram Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!