24: Why OOH solutions are transforming retail in surprising ways

"Those who never used the lockers tend to say they aren't secure. But if you look at the number of lost packages during last year, you’ll see that thousand more packages were lost for home delivery to the door than those that were lost or stolen from the parcel lockers." - Jacek Powałka

In this brand new episode of the Unpacked podcast, we dig into building customer adoption for out-of-home delivery services with Jacek Powałka, one of the top global gurus on OOH solutions, and Head of the Out Of Home Solutions business unit at Modern Expo, a company that has been providing solutions for UK retailers for over 10 years and played a key role in launching the Royal Mail parcel locker network.

In this episode, we talk about the surprising preferences of younger generations and why they're leading to significant changes in how people shop, how Amazon, Valentine's Day and COVID have all fuelled the popularity of parcel lockers, and cover some of the most pragmatic uses of the technology:

• Compact drop boxes for small convenience stores guaranteeing that so-called golden shelf is still free for the products and the shop assistants don’t have to waste time collecting each and every parcel.
• Fully modular parcel compartments that can fit both extra small and big spaces.
• Parcels with ambience deep frozen temperatures or -5 degrees that can be used for food delivery.

"There are over 60000 parcel lockers in the country of 38 million inhabitants which would translate into about 100000 parcel lockers in the UK to reach the same quantity in comparison to population," Powałka states.