• 239: How is Digital Marketing Revolutionizing the Trucking Industry?

  • Mar 26 2025
  • Duración: 44 m
  • Podcast

239: How is Digital Marketing Revolutionizing the Trucking Industry?

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  • Resumen

  • Key topics in today’s conversation include:

    • Introducing Today’s Topic (0:12)
    • Evolution of Advertising (3:13)
    • Changes in Marketing Strategies (4:43)
    • Fragmentation of Audiences (6:39)
    • Challenges of Targeting Drivers (10:16)
    • Common Marketing Mistakes (12:43)
    • Importance of Authentic Messaging (15:10)
    • Introduction to Digital Advertising (18:00)
    • Local Advertising Success (19:53)
    • YouTube's Role in Company Culture (22:08)
    • The Impact of Short-Form Content (25:31)
    • Role of Pixels in Digital Marketing (28:34)
    • Geo-Targeting in Advertising (33:33)
    • Future of AI in Marketing (36:41
    • Finding the Right Job (39:14)
    • Thankful for Truck Drivers and Parting Thoughts (42:17)

    Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.
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