2388: The Motivation Myth Pt. 2

On today's episode, we're diving into part two of Dr. Mark Costes' keynote from the DSI Mastermind in October 2025. Building on the foundation from part one, Mark takes us deeper into the science of motivation and the brain's role in developing sustained discipline and resilience. He shares how to operate in the "zone of neuroplasticity," where challenge meets growth, and how pushing just outside your comfort zone—without overwhelming your nervous system—leads to real transformation.

With insights from neuroscience, personal stories, and proven strategies, Mark explains how to train your anterior mid-cingulate cortex (AMCC), shift your relationship with discomfort, and build willpower through intentional effort and recovery. Learn how deep work, rest protocols like Yoga Nidra, mindful breathing, and the power of social influence can turn temporary motivation into lifelong grit.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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