#237 | The Way of Excellence: How To Build A Life Of Meaningful Mastery Ft. Brad Stulberg

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What if excellence isn’t a finish line—but a way of living that shapes who you become?

In this episode of Win Today, I sit down with Brad Stulberg, bestselling author of Peak Performance and The Practice of Groundedness, to unpack his brand-new book, The Way of Excellence.

We explore how excellence has been hijacked by hustle culture—and how to reclaim it as a value-driven practice rooted in meaning, consistency, and personal integrity.

Brad breaks down the core framework from The Way of Excellence, including:

• Why true excellence starts with engaged involvement, not performative effort
• How to choose worthwhile pursuits that energize you instead of draining you
• The role identity plays in sustaining long-term mastery
• Why values—not vanity metrics—should guide your goals

We also dive into:

• “Zombie burnout” and why it often comes from too little meaningful challenge
• How to design systems that favor consistency over intensity
• Protecting focus from “attention vampires” in a noisy world
• Holding outcome goals without letting them define your worth
• Letting failure sting just long enough to learn—and then returning to the craft

Brad shares practical tools you can apply immediately: monthly and weekly goal setting, guarding deep focus, revisiting values at the right cadence, and reframing winning as giving your full effort in a way you respect.

If you’re tired of hustle theater and ready to build excellence that actually lasts, this conversation will reset how you think about success.

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