#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel

What makes a mobile ad stick — and what makes it flop?

In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April.

Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what’s working, what’s not, and where mobile advertising is heading next.

🎧 Tune in for fresh insights, practical takeaways, and real-world lessons from the frontlines of creative innovation.

The panel of experts included:

• Yoann Pavy, Chief Growth & Marketing Officer at AIApply
• Freya Fine, CMO / Founder of Koru / &Fine
• Mustafa Mohamed, Founder of Shroomi AI