#232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing

Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

✅ Why BTS content builds trust faster than a pitch
✅ What counts as behind-the-scenes (it’s easier than you think)
✅ How to tie your everyday moments back to your offers
✅ Mistakes to avoid when sharing personal content
✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

0:00 Behind-the-Scenes Content
1:15 1 - Why Does Behind-the-Scenes Content Work?
2:00 2 - What Counts as Behind-the-Scenes Content?
3:03 3 - Sharing BTS Content
5:30 Pro-Tip: Dont Just Post BTS Content
5:45 4 - How to Tie It Back to Your Offers
6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content
7:00 Common Mistakes to Avoid
8:22 5 - Tips For Staying Consistent

🔗 Resources Mentioned:

💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple