2301: AI, Operations, and the Future of Patient Acquisition Pt. 2

On today’s Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they’re changing the way practices manage phone calls, scheduling, and follow-ups—and why they’re not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps.

You’ll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://smcnational.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast