23. The Hidden Dynamics of Business & Family with Rene Sonneveld

In this episode of Innovation Meets Leadership, host Natalie Born sits down with executive coach, former diplomat, and author Rene Sonneveld for a powerful conversation about leadership, innovation, and the unseen forces that shape both.Rene explores why innovation doesn’t begin with strategy decks or brainstorm sessions—but with the courage to name what everyone feels and no one is saying. From family enterprises to executive teams, he explains how unspoken fears, emotional blind spots, and “elephants in the room” quietly block creativity and decision-making. This episode is a must-listen for leaders navigating complexity, legacy, and high-stakes conversations—at work and at home.

[00:00 – 02:30] Innovation Begins Where Certainty EndsWhy innovation often emerges from confusion, fear, and discomfort—not clarity.Rene’s global experience working with leaders and enterprise families.The link between emotional honesty and transformational leadership.

[02:31 – 05:50] The Elephant in the Family RoomWhat leaders lose when they avoid naming the real issue.How trapped energy and unspoken tension collapse creativity.Why this dynamic shows up in families, boards, and executive teams alike.

[05:51 – 09:40] Leaders Don’t Have Decision Problems—They Have Emotion-Naming ProblemsHow fear hijacks the nervous system and shuts down innovation.Fight, flight, or freeze responses in leadership settings.Why regulation—not fearlessness—creates better decisions.

[09:41 – 13:30] “Flipping the Lid” and the Amygdala HijackHow psychological threats trigger reactive leadership behavior.Why leaders say “the wrong thing” under pressure.The importance of pausing, breathing, and naming emotions to restore clarity.

[13:31 – 16:40] Naming Fear as the Gateway to BreakthroughWhy innovation cannot thrive in environments of fear or walking on eggshells.How truth-telling frees energy and reactivates creativity.A real-world example of long-stuck family dynamics unlocking new possibilities.

[16:41 – 19:20] Authenticity, Messiness, and Modern LeadershipWhy authenticity is becoming increasingly rare.The cost of performative leadership—especially in the age of social media.Why innovation flourishes when leaders allow complexity and humanity.

[19:21 – 22:50] Stories, Identity, and the Lids We Put on OurselvesHow internal narratives limit leadership capacity.Why the lies we believe quietly cap innovation.Reframing leadership as presence, not perfection.

[22:51 – 25:10] Ecosystems That Support InnovationWhy environment matters—at work and at home.The connection between place, pace, and creative capacity.Designing a life and leadership context that allows innovation to breathe.

[25:11 – 27:40] Final Reflections: Innovation as a PracticeWhy innovation is not a performance—but a daily practice.Rene’s parting message on courage, imagination, and trust.How naming truth transforms fear into possibility.

Quotes

“Innovation doesn’t start with what we put on paper. It starts with naming the things we are most afraid to say.” – Rene Sonneveld“Most leaders don’t have decision-making problems—they have emotion-naming problems.” – Rene Sonneveld“Naming isn’t confrontation. Naming is liberation.” – Rene Sonneveld

Guest Links

Website: https://www.renesonneveld.com/Book: The Elephant in the Family Room – Managing the Complexities of Legacy Business

If this conversation sparked something in you, trust that spark—because innovation starts there.

Leave a review and share this episode with a leader who needs the courage to name what’s been left unsaid.

And don’t forget to check out Natalie Born’s book, Set It on Fire: The Art of Innovation, available now at setitonfire.co—a powerful guide for leaders ready to break patterns and transform how innovation actually happens.

Visit innovationmeetsleadership.com and connect with us on LinkedIn, Facebook, Instagram, X, and YouTube.Don’t just get out of the box—break the box and set it on fire.Let’s go transform something! 🔥