23: “Charge What You’re Worth” is Bad Advice—Here’s Why

If you’re a photographer you’ve probably heard the phrase "Charge what you’re worth" a hundred times. But what if I told you that this advice is actually hurting your business? In this episode, we’re diving into the five reasons why this mindset can be misleading and what you should be focusing on instead to price your photography profitably.

Episode Highlights:

• Why "Charge what you’re worth" is flawed advice and what to do instead.
• How to shift your pricing strategy from emotional to numbers-driven.
• Understanding your numbers so you can confidently price your work.
• The role of market demand and positioning in setting your rates.
• How to ensure your pricing is sustainable and profitable in the long run.

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• Resources:

  The 5 Bank Accounts Every Photographer Needs in Their Business

• The Profit Planner

  
  

  Connect with Me:

  Instagram: @zeldagreen

  Website: www.zeldagreen.com

  
  

  I’d love to hear your thoughts, so please leave a review or share this episode with a friend who’d find it helpful! New episodes drop every Thursday, so be sure to tune in next week for more insights and inspiration. Remember, every step you take towards mastering your finances, no matter how small, is a step in the right direction.