23 - Building a Community with Jeni Asaba
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23 - Building a Community with Jeni Asaba
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What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.
We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insights.
Lessons learned: The power of dial-up nostalgia, the mystery of "six-seven," and why spy school erasers were the original DMs.
You can find Jeni here: https://www.linkedin.com/in/jeni-asaba-1006/
New Episodes every Tuesday
Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod