#2299 Zapier is using AI to sell to AI

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#2299 Zapier is using AI to sell to AI

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In private conversations, I’m hearing a lot of founders describe how they’re starting to sell to AI agents, like OpenClaw’s. Zapier has more traction doing that than anyone else I met. So, in my monthly podcast with Zapier’s founder, Wade Foster, I asked him to show me how they’re doing it.

Wade Foster is the co-founder and CEO of Zapier, the automation platform used by hundreds of thousands of businesses to connect over 8,000 apps. Since launching in 2011, Zapier has grown into a remote-first company with more than 800 employees and hundreds of millions in revenue. Today, Wade is leading Zapier’s evolution into AI-powered automation, MCP integrations, and tools built for an agent-driven future.

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