#227 From Platform To Proof – What Is The Business Driver For Carbon Accounting And Reporting?

One of the biggest hurdles for businesses when embarking on their journey to net zero is the calculation required for carbon verification. Depending on the nature and size of a business, it can be quite the undertaking! Those looking to tackle this challenge have various options available to them, including the use of dedicated carbon accounting software, which we’ll explore in our latest mini-series: From Platform to Proof. In the first episode of this series, we introduce Jay Ruckelshaus, Co-Founder and Head of Policy and Partnerships at Gravity, to explore the key drivers behind carbon accounting and reporting and how you can maximise value from going through the process. You’ll learn · Who is Jay Ruckelshaus? · Who are Gravity? · Why do businesses measure their carbon footprint? · Why is the language of business value becoming more important for sustainability professionals? · What are the key drivers for carbon accounting? · How has GHG emissions reporting helped to drive business value? · What should businesses be thinking about to maximise business value? · How can businesses keep up with ever changing sustainability legislation? · The importance of data quality · How can carbon accounting software help? Resources · Gravity · Carbonology In this episode, we talk about: [02:05] Episode Summary – We introduce Jay Ruckelshaus, Co-Founder and Head of Policy and Partnerships at Gravity, who will accompany Mel on a 3-part mini-series diving into carbon accounting software and the value it can bring. In this first episode, they explore the key drivers behind carbon accounting and reporting, and how businesses can maximise the value from the process. [03:10] Who is Jay Ruckelshaus? Jay’s involvement in sustainability was almost an inevitability, coming from a family of environmental lawyers. Energy, climate and sustainability were topics that often came up at the dinner table, and so it remained a subject near and dear to his heart. Initially, Jay thought he would remain in the academic world, studying polarisation and exploring how energy intensive industries think about sustainability. He found his enthusiasm spiked when working directly with companies and individuals on these topics. As a result, he broke out of the academic world to join forces with a few technology leaders to develop a solution to help businesses measure and reduce their emissions. [04:45] Who are Gravity?: Jay founded Gravity 4 years ago (2021). It provides a carbon and energy management platform, which assists businesses with compliance to the alphabet soup of sustainability legislation currently in effect, such as CSRD and TCFD. This platform also uses the data collected to help businesses find and invest in projects to help reduce their emissions, which ultimately saves on energy, costs and utilities. Their aim was to make it easier for businesses to report their emissions, by streamlining the collection process, and using the data to pre-qualify potential vendors that would fit the businesses needs when it comes to the reduction phase. Jay initially started with emissions heavy industries such as construction, manufacturing logistics, utilities, metals, mining, energy ect. These are industries where data collection can be very challenging, so it provided a very solid base for their software so that it could tackle these challenges first and provide a way for them to work with various e-commerce, software companies and financial institutions, all within one system. [09:05] Why do businesses measure their carbon footprint? Historically, back in the 70’s, 80’s and 90’s, sustainability was often wrapped up in the wider corporate social responsibility movement. We’ve seen a lot of change in the last decade, where we used to have strictly voluntary schemes such as CSR, that are now transitioning into a requirement. Whether that be by stakeholders or legislation. We’ve also seen a greater interest in ESG metrics, which require solid figures to back up your claims. This trend follows from the introduction of mandatory legislation from the European Union’s CSRD, which is trickling into California law as around 10,000 companies of a certain size that operate in California must now disclose their carbon emissions. [11:40] Why is the language of business value becoming more important for sustainability professionals? It wasn’t too long ago that sustainability professionals were lumped in with groups that managed general social responsibility. We’re seeing more dedicated and senior roles in relation to sustainability, such as ‘Chief Sustainability Officer’. These roles now integrate with most every branch of an organisation, from the financial reporting to the general strategy for the business. It becomes a central part of the business. Its...