#225 Austin Branch, Dave Pitts, and Joe Miller on Cognitive Warfare and the Gray Zone

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Austin Branch, Dave Pitts, and Joe Miller discuss cognitive warfare, the gray zone, and intensifying great power competition. The ultimate goal is to compete by gaining and maintaining information advantage without kinetic fighting. Recording Date: 28 Apr 2025 Research Question: Has Russian cognitive warfare, including the use of reflexive control, red lines and nuclear threats, influenced US policy decisions regarding weapon deliveries and restrictions to Ukraine? Similarly, has Chinese cognitive warfare impacted US policy and strategic outcomes concerning Taiwan and the Philippines? Resources: Cognitive Crucible Podcast Episodes Mentioned #24 John Davis on Modern Warfare, Teamwork, and Commercial Cognitive Security #62 Jonathan Rauch on the Constitution of Knowledge #222 JD Maddox on Emerging IO Opportunities Unrestricted Warfare by Qiao Liang and Wang XiangsuiThe Cypher BriefAntifragile: Things That Gain from Disorder by Nassim Nicholas TalebThe Black Swan: The Impact of the Highly Improbable by Nassim Nicholas TalebThinking, Fast and Slow by Daniel KahnemanScreenplay: The Foundations of Screenwriting by Syd FieldSave the Cat Story Structure: Definition and Beat Sheet by Blake Snyder Link to full show notes and resources Guest Bio: Austin Branch founded Crescent Bridge to help serve the Information technical and cognitive needs of the Federal Government. Additionally, Austin joined ARLIS to help support the evolution of the Defense and U.S. Government Operations in the Information Environment (OIE) enterprise. Previously, Austin served as OIE Technology & Strategy at Secretary of the Air Force Directorate for Concepts, Development and Management (Exec IPA) after several years in the private sector at COLSA Corporation as the Executive Director for Information Strategies and Programs (2015-2021) after serving 30 years in Federal service as an Army Officer and Senior Civilian. He was commissioned as an Infantry Officer in 1986 from The Citadel, Charleston S.C. and went on to serve in multiple Command and Staff positions in conflict and in peace becoming the Army’s first Information Operations Officer. Austin pioneered military operations in the information environment in key leadership positions in the Army, Joint Special Operations Command, Joint Staff, EUCOM, and deployed Joint and multinational Task Force Organizations across the globe. Upon retirement from the Army, Austin joined the Office of the Undersecretary of Defense for Intelligence as the Deputy Director and Chief of Operations for the Defense Policy Analysis Office with oversight of National special plans and technical operations. In 2008 was selected as a Defense Intelligence Senior Leader as Senior Advisor for Defense Information Operations focused on oversight, policy and support for Service and Joint Information Operations, and associated Special Access programs. In 2010, Austin was selected by the Secretary of Defense to lead the Information Operations and Military Information Support Defense Enterprise as the first Senior Director for this mission area in the Office of Policy and Special Operations and Low Intensity Conflict. In this capacity, Austin was DOD’s senior representative for IO, MISO, EW and special program oversight, policy and assessments. In 2013, Austin was selected by the Director for the National Counter-Terrorism Center and the DNI to establish and lead a new organization to address Domestic Counter Terrorism, Counter Violent Extremism, and Counter Terrorism Cyber Strategy and Policy in support of the National Security Council. In this capacity, he also served as the National Co-lead for countering ISIS propaganda and influence and associated IPC lead strategist for National Security Council. Austin is also one of the founder’s of a Non-profit, Information Professionals Association (IPA). IPA is a professional organization established to serve the interests of the broader Information community worldwide and for issues related to Cognitive Security. Austin also served on the Defense Science Board summer 2019 study focused on great power competition in the Information Environment and was recently was selected to join the University of Maryland Advanced Research Laboratory for Intelligence & Security (ARLIS) to help lead development of their Cognitive Security & Information Portfolio. He also serves on various Advisory Board(s) and professional associations. Austin and his wife, Carol live in Bluffton SC and have three children. They have two serving in active duty in the Army and one in Medical School at Icahn School of Medicine, Mt Sinai, NY. Dave Pitts is a senior national security ...