224. The Data Behind SORCI 2026 With Russ & Andy

Professional Builders Secrets brings you an exclusive episode with APB Co-founder Russ Stephens, along with APB’s Head Coach, Andy Skarda, to break down the insights and data from the 2026 State of Residential Construction Industry (SORCI) Report, and translate the numbers into practical actions builders can take to become more profitable, more systemised, and less trapped in the day-to-day firefighting.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 224 YOU WILL DISCOVER

• The intention vs action gap (why “systemise” stays on the to-do list)
• Why more hours doesn’t mean more income
• How to stop being the bottleneck
• The “illusion of profit” and why bank balance ≠ profitability
• The key financial levers builders must understand
• How systemisation lifts revenue, margins, and owner returns
• And much, much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ: linkedin.com/in/russstephens

ABOUT ANDY SKARDA

Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.

Connect with Andy: linkedin.com/in/andy-skarda-92a6875/

TIMELINE

• 02:00 Why this year’s industry data reveals deeper insights than ever
• 08:10 The gap between what builders want to fix and what actually gets done
• 15:40 Why working 60+ hours leads to lower income
• 23:30 The illusion of profit and why most builders misread their numbers
• 31:45 Systemised vs non-systemised builders (and the revenue gap)
• 40:20 Where builders should start to break the owner bottleneck

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders