#223 - Phil Treagus-Evans - Authenticity Sells: The Human First Marketing Revolution

In this episode of Most Memorable Journeys, I speak with Phil Treagus Evans — author of Human First Marketing and CEO of Giraffe Social Media, a global agency built on creativity, authenticity, and connection.

Phil is not only a business leader but also a storyteller at heart. With his forward-thinking approach to marketing, he challenges the old ways of chasing algorithms and instead emphasizes putting people first. His book Human First Marketing has become a guide for entrepreneurs and brands who want to lead with empathy, authenticity, and purpose.

We also talk about the freedom he has built into his life and business, running a successful company that allows him to work from anywhere in the world. Alongside him on this journey is his wife, Leah Marie, a gifted photographer specializing in wedding photography, who shares his adventurous and creative spirit.

This conversation dives deep into:

• 📖 The inspiration behind Human First Marketing
• 💡 Why brands must focus on authenticity and people-first values in the digital era
• 🌍 How Phil built Giraffe Social Media into a flexible, globally connected agency
• 👫 The creative partnership he shares with his wife Leah Marie and their freedom-driven lifestyle
• 🔑 Lessons on leadership, entrepreneurship, and building a business that aligns with your values

Phil’s journey is a reminder that marketing — and life — works best when it’s human at its core.

🌟 About Phil Treagus Evans:

Phil Treagus Evans is the CEO of Giraffe Social Media and author of Human First Marketing. An entrepreneur with a passion for authentic communication, Phil has helped brands worldwide build meaningful online presence by focusing on people, not just metrics. Alongside his wife, photographer Leah Marie, Phil embraces a flexible lifestyle where business, creativity, and freedom intertwine.

📚 Learn More About Phil:

🔗 Giraffe Social Media: https://www.giraffesocialmedia.co.uk

📖 Book: Human First Marketing (available now)

📸 Leah Marie Photography: https://www.leahmariephotography.com

🎧 Tune in for an inspiring conversation about business, creativity, and living life on your own terms.