222. When Growth Demands a Pivot: The Rebranding of Unf*ck Your Fitness

I’ll be honest - recording this episode felt exciting and a little terrifying.

In today’s episode, I’m pulling back the curtain on a HUGE rebrand, officially merging Kristy Castillo Fit with Unf*ck Your Fitness! If you’re someone who tends to overthink, feels very type-A, or gets overwhelmed by big pivots, you’re not alone. This rebrand felt big, scary, and also, incredibly necessary.

Here’s the truth: my business was built by an older version of me that no longer exists. While my content isn’t changing, everything else is getting a major refresh, and I could NOT be more excited!

The Unf*ck Your Fitness podcast changed everything. It showed me that I don’t need to “fit” into the fitness space to belong here, and it showed me what people really need when it comes to their health and fitness.

This rebrand is about alignment - my personality, my values, and the mission behind this work. I’m SO grateful you’re here, and I can’t wait to help you unf*ck your fitness journey in 2026!!

Episode recap:

• Why merging Kristy Castillo Fit with Unf*ck Your Fitness felt overwhelming (and also very necessary)
• My journey from Beachbody & short-term programs to sustainable, long-term training
• How the Unf*ck Your Fitness podcast clarified my voice, values, and community
• Why FitClub is built for real life (not quick fixes or 21 day programs)
• The vision & mission statement behind the rebrand
• Why I have to continue growing and evolving to help YOU unf*ck your fitness
• A sneak peek at what’s coming next

Links/Resources:

• Connect with XZ Creative Lab on LinkedIn or send them an email
• Connect with Emily on Instagram @podcastingwithemily
• Grab your FREE Body Recomp Meal Prep and get the UFYF Newsletter
• Listen to the Girls with Opinions Podcast
• Join FIT CLUB, my monthly membership with workouts you can do at home or the gym
• PRIVATE COACHING is my 1:1 program (choose 3 or 6 month option)
• Connect with me on Instagram @kristycastillofit and @unfuckyourfitnesspodcast so we can keep this conversation going-be sure to tag me in your posts and stories!
• Join my FREE Facebook group, Unf*ck Your Fitness
• Click HERE for my favorite fitness & life things!

Send me a text with episode ideas or just to say hi!

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